Friday, August 27, 2010

Art & Globalisation - Fiona Hall

The Real Thing, 1994 - polaroid photographs 68x53cm
'The Real Thing' is part of Fiona Hall's series of works 'The Price is Right' (1995) which was her first commercial showing. The walls of the exhibition featured tupperware illuminated by internal globes and photographs of Coca Cola cans embossed with images of everyday objects, such as a mop, hot watter bottle and underwear. The Real Thing is embossed with the image of Buddha and photographed on either side, displaying the Coca Cola on one side and the shiny aluminium on the other. I interpreted this particular work as a comment on Buddhisms growing popularity and Coca Colas universal status in our contemporary society. Coca Cola cans which are a global marker of modernity are used frequently by Hall in her works; either shredded, knitted, as is or flattened and embossed like so in 'The Real Thing'. Hall's use of the everyday object, I feel is strongly related to globalisation. With the increase of Westernisation, western objects have become frequently utilised in different cultures, which has made them globally identifiable to an extent and vice versa with religions such as Buddhism or asian or middle-eastern cuisine encultured into western society.
The Real Thing, 1994 - polaroid photographs 68x53cm

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