Richard Prince is an American painter and photographer who is most famour for his rephotographing of other peoples images most famously "Cowboys" a restageing of the Marlbro man cigarette advertising campaign. For the most part I have found artist who deal with personal identity directly seemingly self obsessed and really pretty boreing. In Pince we find an artist who avoids this while looking at the underlying questions at the heart of what identity is. The Marlbro man touches on the american image of it's self and questions contempory masuclinity, through recreating with quite solid fidelity these iconic images Prince holds up a mirror to America and asks "really? Is this who you are, or who you think you are?". And through inverting such well asimilated fragments of the collective american psychi questions the factors and points out the numerous layers upon which all identity is constructed.
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