'Art and audience’ can discuss a number of different movements or techniques in art, and the great variety of ways the audience can react to or change an artwork. Interactive artworks, however, seem the easier way to involve the audience, so that they become an vital part of the work itself.
One work that I had intended to see, (and am now very disappointed that I missed it) was The Cell, by Brook Andrew. I am seriously annoyed that I missed that. Just look at the links. It would have been so good. This work is essentially a jumping castle. It combines art, a jumping castle and exploration. You can never top that.
Apparently the work deals with ideas of cultural identity and consumerism. I don’t need to know that to catch my interest. I just need to know it’s an inflatable rectangle you are allowed the climb in. Although this doesn’t help convey my knowledge of art, I think it appeals to a study of human nature and engaging the audience. Would you say no to climbing into the cell?
For people who do not usually take an interest in art, there may be a number of reactions. Would it attract their attention and cause them to consider the artist’s intention? Would they consider it just another one of those weird things the crazy artists do? Would it not matter what the work meant, it would just become an experience to enjoy?
This choice of material is in opposition to the title of the work. Being a cell, a container for people, who for whatever reason must be kept away from other people, this work should discourage participants from entering. However people are attracted to exploring new spaces, jumping castles and bright colours. This may show that curiosity and a desire for new experiences can overpower misgivings. This may show that the power placed on certain phrases or words, and our associations that guide our choices are illogical. This may just be an experience where the audience can become the author in a space cut off from reality.
Some links have information. Some have pictures. Enjoy.
http://www.nelsonmeersfoundation.org.au/case-studies/SHERMAN-CONTEMPORARY-ART-FOUNDATION-BROOK-ANDREWS-THE-CELL
http://www.sydneydesign.com.au/2010/index.php/exhibitions/brook-andrew-the-cell
http://manexus.ning.com/events/brook-andrew-the-cell
http://www.abc.net.au/rn/artworks/galleries/2010/2948335/image2.htm
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